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We Love What We Do

Our Office Environment

Rob Shoff D.D.S.

Dr. Shoff was born and raised in Red Bluff, California where he grew a love for the community and sports. After getting his undergraduate degree in Biology and playing baseball on scholarship from University of Santa Clara, he attended dental school at the University of California at San Francisco. There he earned his Doctorate of Dental Surgery (D.D.S.) as well as achieving the Rule Award which is given to the top student at graduation.  From there, he went on to participate in one of the top residency programs in the nation at the Medical College of Virginia

Now, since returning home, he has accrued over 18 years of experience treating thousands of patients with a full spectrum of orthodontic problems. He's grateful to have the opportunity to give his patients a healthy smile that lasts for a lifetime. 

Outside the office, you'll find him with his wife of 21 years, Katie, and two children, Adam and Abby. He still loves sports and enjoys coaching his kids' basketball teams.

Our Team




When not at work, I'm usually hanging out with my family. We enjoy taking advantage of Turtle Bay and all the walking trails. My favorite part of my job is changing someone’s confidence by giving them that beautiful smile and functional bite. I also love the relationships we get to build working with our patients. 

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My family enjoys spending our weekends jet skiing, riding dirt bikes and quads, attending our sons' sporting events, and going to country concerts. At work, I love helping patients achieve their perfect smiles. Braces made such an impact in my self-confidence, so I'm happy to be able to do the same for others. 



I like staying busy doing anything I can, from outdoor activities to cleaning inside. At work I love seeing the smiles on patients' faces when the transformations is complete. When you love what you do, it makes the time fly by.



My family is my joy. We love the outdoors from fishing on our boat, to hunting and camping. I am also passionate about crafts, from making hair accessories to stamping jewelry. My next love is karate. When at work I feel like I am surrounded by my extended family. I love watching patients  progress through their treatment. My favorite is their braces off appointment because they radiate with joy and excitement. 



I am a wife and mother of three beautiful children. I enjoy spending time with my family, traveling, camping, and boating. When I am at work, I love seeing the smile on a patient's face the day they get their braces off. 



My greatest enjoyment comes from spending time with my family. We have fun together doing outdoor activities such as hunting, fishing, camping, quad riding, and hiking, as well as attending sporting events and concerts. My favorite part of my job is when we are able to make someone's day. Whether it be accommodating scheduling needs, helping with financial concerns, or seeing the excitement when a patient gets their braces off.